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Opinion Jess Rosenberg ## Creating Quill: how we gave an AI agent a personality worth trusting [Read More](/content/blog/creating-quill-how-we-gave-an-ai-agent-a-personality-worth-trusting/index.html) ## Most popular [Previous slide](/content/blog#/index.html)[Next slide](/content/blog#/index.html) Events Josh Spilker [**Webinar Recap: Google AI Mode Takeover with Chris Long**](/content/blog/webinar-recap-google-ai-mode-takeover-with-chris-long/index.html) [Read More](/content/blog/webinar-recap-google-ai-mode-takeover-with-chris-long/index.html) Events .avif) AirOps Team [**Webinar Recap: What's New at AirOps and Quill**](/content/blog/webinar-recap-whats-new-at-airops-and-quill/index.html) [Read More](/content/blog/webinar-recap-whats-new-at-airops-and-quill/index.html) .jpg)](/content/blog/airops-next-2026-recap/index.html) AirOps Updates Josh Spilker [**What 250+ Marketing Leaders Learned About AI Search at AirOps Next 2026**](/content/blog/airops-next-2026-recap/index.html) [Read More](/content/blog/airops-next-2026-recap/index.html) Opinion Jess Rosenberg [**Creating Quill: how we gave an AI agent a personality worth trusting**](/content/blog/creating-quill-how-we-gave-an-ai-agent-a-personality-worth-trusting/index.html) [Read More](/content/blog/creating-quill-how-we-gave-an-ai-agent-a-personality-worth-trusting/index.html) Best Practices .avif) AirOps Team [**Webinar Recap: 7 AEO Secrets from HubSpot Research with Aja Frost**](/content/blog/webinar-recap-aeo-secrets-hubspot-aja-frost/index.html) [Read More](/content/blog/webinar-recap-aeo-secrets-hubspot-aja-frost/index.html) AirOps Updates .avif) AirOps Team [**The Next Chapter for AirOps**](/content/blog/announcing-quill/index.html) [Read More](/content/blog/announcing-quill/index.html) .png)](/content/blog/webinar-recap-ai-search-aeo-tactics-steve-toth/index.html) Events Josh Spilker [**Webinar Recap: 7 High-Level AI Search & AEO Tactics with Steve Toth**](/content/blog/webinar-recap-ai-search-aeo-tactics-steve-toth/index.html) [Read More](/content/blog/webinar-recap-ai-search-aeo-tactics-steve-toth/index.html) .avif)](/content/blog/announcing-prompt-discovery/index.html) AirOps Updates .avif) AirOps Team [**Prompt Discovery: Build a Prompt Universe You Can Actually Trust**](/content/blog/announcing-prompt-discovery/index.html) [Read More](/content/blog/announcing-prompt-discovery/index.html) AirOps Updates .avif) AirOps Team [**Introducing Content Publish Tracking: Connect Every Action to Its Outcome**](/content/blog/announcing-content-publish-tracking/index.html) [Read More](/content/blog/announcing-content-publish-tracking/index.html) Best Practices Eoin Clancy [**How to Build a Brand Kit That Makes Your Content Sound and Look Like You**](/content/blog/how-to-build-brand-kit-with-mcp/index.html) [Read More](/content/blog/how-to-build-brand-kit-with-mcp/index.html) .avif)](/content/blog/introducing-airops-champions/index.html) 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Updates Alex Halliday [**We Just Launched Native CMS and Project Management Integrations for AirOps**](/content/blog/announcing-cms-pm-integrations/index.html) [Read More](/content/blog/announcing-cms-pm-integrations/index.html) Best Practices Josh Spilker [**From Blog Post to Billboards: The 10x Content Engineer One Year Later**](/content/blog/10x-content-engineer-one-year/index.html) [Read More](/content/blog/10x-content-engineer-one-year/index.html) Events Josh Spilker [**Webinar Recap: The Brand Flywheel with Dave Gerhardt, Exit Five**](/content/blog/webinar-recap-dave-gerhardt-exit-five/index.html) [Read More](/content/blog/webinar-recap-dave-gerhardt-exit-five/index.html) Events Eoin Clancy [**Webinar Recap: How GTM Teams Deliver AI Search Results (with MCPs)**](/content/blog/webinar-recap-how-gtm-teams-deliver-ai-search-results-with-mcps/index.html) [Read More](/content/blog/webinar-recap-how-gtm-teams-deliver-ai-search-results-with-mcps/index.html) AirOps Updates .avif) AirOps Team [**How to Use the AirOps Claude Connector (MCP)**](/content/blog/how-to-use-airops-claude-connector/index.html) [Read More](/content/blog/how-to-use-airops-claude-connector/index.html) AirOps Updates Alex Halliday [**AirOps is Now Available as a Connector in Claude**](/content/blog/airops-connector-claude/index.html) [Read More](/content/blog/airops-connector-claude/index.html) .png)](/content/blog/introducing-offsite/index.html) AirOps Updates [**Introducing AirOps Offsite: Complete Your AI Search Strategy Beyond Your Domain**](/content/blog/introducing-offsite/index.html) [Read More](/content/blog/introducing-offsite/index.html) AirOps Updates .avif) AirOps Team [**Introducing Page360: Pages as Living Assets for AI Search**](/content/blog/introducing-page360/index.html) [Read More](/content/blog/introducing-page360/index.html) Opinion Alex Halliday [**Google Just Moved the Checkout. Is Your Content Ready?**](/content/blog/google-ucp-checkout-is-your-content-ready/index.html) [Read More](/content/blog/google-ucp-checkout-is-your-content-ready/index.html) Engineering Amr Shafik [**How We Paid 4 Months of Doc Debt in an Afternoon**](/content/blog/documentation-refresh-with-ai-coding-agents/index.html) [Read More](/content/blog/documentation-refresh-with-ai-coding-agents/index.html) Engineering Nicolas Tinte [**Worktree CLI: Parallel Feature Shipping with AI Agents**](/content/blog/worktree-cli-running-parallel-ai-agents-across-isolated-dev-environments/index.html) [Read More](/content/blog/worktree-cli-running-parallel-ai-agents-across-isolated-dev-environments/index.html) Best Practices Josh Spilker [**Search Changed Faster Than Anyone Expected. 11 Experts Explain Where the Real Leverage Is In 2026**](/content/blog/high-leverage-opportunities-in-2026/index.html) [Read More](/content/blog/high-leverage-opportunities-in-2026/index.html) .avif)](/content/blog/webinar-recap-2025-research-kevin-indig/index.html) Events Josh Spilker [**Webinar Recap: Top Research Insights and 2026 Predictions with Kevin Indig**](/content/blog/webinar-recap-2025-research-kevin-indig/index.html) [Read More](/content/blog/webinar-recap-2025-research-kevin-indig/index.html) Best Practices Josh Spilker [**9 SEO & AEO Trends That Defined Search in 2025**](/content/blog/search-trends-2025/index.html) [Read More](/content/blog/search-trends-2025/index.html) .avif)](/content/blog/content-engineering-platform-ai-search/index.html) AirOps Updates .avif) AirOps Team [**Introducing The Content Engineering Platform for AI Search**](/content/blog/content-engineering-platform-ai-search/index.html) [Read More](/content/blog/content-engineering-platform-ai-search/index.html) AirOps Updates Alex Halliday [**We Raised $40 Million to Help You Control Your Brand's Destiny in AI Search**](/content/blog/series-b/index.html) [Read More](/content/blog/series-b/index.html) Events Josh Spilker [**Webinar Recap: Google In Flux - AI Mode, AI Overviews & Algo Updates with Lily Ray**](/content/blog/webinar-google-lily-ray/index.html) [Read More](/content/blog/webinar-google-lily-ray/index.html) Best Practices Alex Halliday [**It’s Time to Turn the AI Search Crisis into an Opportunity**](/content/blog/ai-search-crisis-opportunity/index.html) [Read More](/content/blog/ai-search-crisis-opportunity/index.html) .gif)](/content/blog/realtime-collaboration-airops/index.html) AirOps Updates Alex Halliday [**Real-time Collaboration in AirOps**](/content/blog/realtime-collaboration-airops/index.html) [Read More](/content/blog/realtime-collaboration-airops/index.html) Customer Stories .avif) AirOps Team [**How Docebo Captured a 25% Share of Voice Lead with AirOps**](/content/blog/docebo-case-study/index.html) [Read More](/content/blog/docebo-case-study/index.html) CMO Series Allyson Havener [**Stop Blaming Attribution. 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Citations 20% with Full-Funnel Content Refresh**](/content/blog/how-airops-scaled-a-full-funnel-content-refresh-with-ai-workflows/index.html) [Read More](/content/blog/how-airops-scaled-a-full-funnel-content-refresh-with-ai-workflows/index.html) .avif)](/content/blog/ai-search-steve-toth/index.html) Events .avif) AirOps Team [**Webinar Recap: Is Your SEO Strategy Ready for AI Search? with Steve Toth**](/content/blog/ai-search-steve-toth/index.html) [Read More](/content/blog/ai-search-steve-toth/index.html) Best Practices Josh Spilker [**The Middle Funnel Is Where the Money Is for AEO and AI Search**](/content/blog/middle-funnel-aeo-ai-search/index.html) [Read More](/content/blog/middle-funnel-aeo-ai-search/index.html) .avif)](/content/blog/click-collapse-influence/index.html) Best Practices Josh Spilker [**Clicks Are Collapsing and Influence Is Your Way Out**](/content/blog/click-collapse-influence/index.html) [Read More](/content/blog/click-collapse-influence/index.html) Best 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Practices Josh Spilker [**SEO Week 2025: 7 SEO Shifts Every Content Leader Needs to Know**](/content/blog/seo-week-2025/index.html) [Read More](/content/blog/seo-week-2025/index.html) Customer Stories .avif) AirOps Team [**Webflow Accelerates Content Refresh 5X and Increases AI-Sourced Signups in Days**](/content/blog/webflow-case-study/index.html) [Read More](/content/blog/webflow-case-study/index.html) .avif)](/content/blog/webinar-state-of-content-teams/index.html) Events Josh Spilker [**Webinar Recap: 5 Takeaways from the State of Content Teams Report with Allie Konchar & Alex Birkett of Omniscient Digital**](/content/blog/webinar-state-of-content-teams/index.html) [Read More](/content/blog/webinar-state-of-content-teams/index.html) AirOps Updates [**How We Use AirOps to Grow AirOps**](/content/blog/how-we-use-airops-to-grow-airops/index.html) [Read More](/content/blog/how-we-use-airops-to-grow-airops/index.html) Best Practices Alex Halliday [**Winning Content for AEO: How AI is Reshaping Content Strategy**](/content/blog/aeo-winning-strategy/index.html) [Read More](/content/blog/aeo-winning-strategy/index.html) .avif)](/content/blog/10x-content-engineer-michael-king/index.html) Events .avif) AirOps Team [**The 10x Content Engineer with Michael King from iPullRank**](/content/blog/10x-content-engineer-michael-king/index.html) [Read More](/content/blog/10x-content-engineer-michael-king/index.html) Best Practices Gaetano DiNardi [**The Hidden Dangers of Programmatic SEO**](/content/blog/hidden-dangers-of-programmatic-seo/index.html) [Read More](/content/blog/hidden-dangers-of-programmatic-seo/index.html) Best Practices Gen Furukawa [**The Broken Content Team: Why Traditional Content Team Structures Are Failing in the AI Era**](/content/blog/the-broken-content-team/index.html) [Read More](/content/blog/the-broken-content-team/index.html) Events [**Ideal SEO vs Real SEO in 2025 with Eli Schwartz**](/content/blog/eli-schwartz-seo-strategy-2025/index.html) [Read More](/content/blog/eli-schwartz-seo-strategy-2025/index.html) Best Practices Josh Spilker [**The Rise of the 10x Content Engineer**](/content/blog/10x-content-engineer/index.html) [Read More](/content/blog/10x-content-engineer/index.html) Best Practices Gen Furukawa [**AI Content Strategy Playbook: How to 10X Your Content Without 10X-ing Your Work**](/content/blog/ai-content-strategy/index.html) [Read More](/content/blog/ai-content-strategy/index.html) Best Practices Gen Furukawa [**When Everyone Has ChatGPT: How to Stay Ahead in the AI Arms Race**](/content/blog/when-everyone-has-chatgpt/index.html) [Read More](/content/blog/when-everyone-has-chatgpt/index.html) Best Practices Josh Spilker [**The Fall of HubSpot's SEO: What Marketers Can Learn in 2025**](/content/blog/hubspot-seo/index.html) [Read More](/content/blog/hubspot-seo/index.html) Best Practices Josh Spilker [**Why Quality vs Quantity Is a False Choice in Content Creation**](/content/blog/quality-vs-quantity-content-creation/index.html) [Read More](/content/blog/quality-vs-quantity-content-creation/index.html) Best Practices Gen Furukawa [**The Reddit Effect: How the Internet’s Most Authentic Platform Is Redefining SEO and Winning Google’s Game**](/content/blog/reddit-google-seo-strategies/index.html) [Read More](/content/blog/reddit-google-seo-strategies/index.html) Building with AI .avif) AirOps Team [**Beyond AI Detection: What Really Makes Content Valuable**](/content/blog/ai-content-detectors-do-they-work/index.html) [Read More](/content/blog/ai-content-detectors-do-they-work/index.html) .avif)](/content/blog/is-your-brand-ready-for-ai-powered-growth/index.html) Best Practices .avif) AirOps Team [**Is Your Brand Ready for AI-Powered Growth? A Complete Diagnostic Guide**](/content/blog/is-your-brand-ready-for-ai-powered-growth/index.html) [Read More](/content/blog/is-your-brand-ready-for-ai-powered-growth/index.html) Best Practices .avif) AirOps Team [**How Important is a Meta Description to SEO?**](/content/blog/how-important-is-a-meta-description-to-seo/index.html) [Read More](/content/blog/how-important-is-a-meta-description-to-seo/index.html) .avif)](/content/blog/airops-raises-15-5m-to-turn-marketers-into-ai-growth-leaders/index.html) AirOps Updates .avif) AirOps Team [**AirOps raises $15.5M to turn marketers into AI growth leaders**](/content/blog/airops-raises-15-5m-to-turn-marketers-into-ai-growth-leaders/index.html) [Read More](/content/blog/airops-raises-15-5m-to-turn-marketers-into-ai-growth-leaders/index.html) Building with AI .avif) AirOps Team [**What Are Three Types of Prompting in AI**](/content/blog/what-are-three-types-of-prompting-in-ai/index.html) [Read More](/content/blog/what-are-three-types-of-prompting-in-ai/index.html) Building with AI .avif) AirOps Team [**What Type of AI Model Does ChatGPT Use?**](/content/blog/what-type-of-ai-model-does-chatgpt-use/index.html) [Read More](/content/blog/what-type-of-ai-model-does-chatgpt-use/index.html) ## Webinars, How Tos and more [Previous slide](/content/blog#/index.html)[Next slide](/content/blog#/index.html) Events [**Webinar Recap: Tech SEO Checklist with Jairo Guerrero**](/content/blog/webinar-recap-tech-seo-checklist-with-jairo-guerrero/index.html) [Read More](/content/blog/webinar-recap-tech-seo-checklist-with-jairo-guerrero/index.html) Events Josh Spilker [**Webinar Recap: 5 AEO Actions to Take Now**](/content/blog/webinar-recap-5-aeo-actions-to-take-now/index.html) [Read More](/content/blog/webinar-recap-5-aeo-actions-to-take-now/index.html) Events Josh Spilker [**Webinar Recap: Google AI Mode Takeover with Chris Long**](/content/blog/webinar-recap-google-ai-mode-takeover-with-chris-long/index.html) [Read More](/content/blog/webinar-recap-google-ai-mode-takeover-with-chris-long/index.html) Events .avif) AirOps Team [**Quill in Action: How Chime, Bitly & Udemy Are Winning AI Search**](/content/blog/quill-in-action-how-chime-bitly-udemy-are-winning-ai-search/index.html) [Read More](/content/blog/quill-in-action-how-chime-bitly-udemy-are-winning-ai-search/index.html) Events .avif) AirOps Team [**Webinar Recap: What's New at AirOps and Quill**](/content/blog/webinar-recap-whats-new-at-airops-and-quill/index.html) [Read More](/content/blog/webinar-recap-whats-new-at-airops-and-quill/index.html) .png)](/content/blog/webinar-recap-ai-search-aeo-tactics-steve-toth/index.html) Events Josh Spilker [**Webinar Recap: 7 High-Level AI Search & AEO Tactics with Steve Toth**](/content/blog/webinar-recap-ai-search-aeo-tactics-steve-toth/index.html) [Read 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