Content Engineering: Become an AI marketing expert in 3-weeks
Content Engineering Certification
Redefine the Next Era of Content Marketing
Join a live, collaborative cohort for practitioners who are ready to fundamentally change how they operate at work. In just 3 weeks, you’ll build production-ready AI workflows that drive measurable outcomes and increase your leverage.
Are you ready to change how your work gets done?
Next start date:
June 2nd
Registration Status:
Open
Level Up Your Content Operations
Join the ranks alongside these Content Engineers who came out of cohort with an entirely new lens on the future of how work gets done.
Teri Valenzuela
Content Manager
“I wish I had taken this course sooner. The AirOps Cohort course is an unlock for any team investing in AI. It delivers in-depth content engineering training, hosts incredible guest speakers and turns you into a pro in just two weeks.”
Clarissa Chen
Content Manager
“The biggest value for me was being able to build a research-to-publish pipeline that I would actually use in content creation. From SERP analysis and social signals to structured content briefs and localized outputs, while also improving consistency and decision-making.”
Rachel Tinker
Director of SEO
“I’m leaving the cohort not only with the confidence and skills to build new workflows, but a completely new perspective. I now see opportunities everywhere to translate day to day tasks (especially the tedious and mundane ones) into automations that will save so much time and improve how we work.”
We’ll teach you how to engineer, deploy, and scale AI workflows that teams like Descript, Bilt, and Ramp use to double your impact at work.
Learn the AI Playbook that Actually Holds Up
The industry is shifting fast. 82% of teams struggle with AI quality, 44% are blocked by skill gaps, and 63% are already moving budgets toward AI expertise
Hacking Doesn’t Cut It Anymore. Scale Your Leverage with Workflows.
Using AI effectively isn’t about better prompts or faster output. It’s about designing systems that produce consistent, production-ready outcomes at scale.
In the cohort, you’ll learn how to:
- Move AI out of chat windows and into workflows
- Encode your judgment and standards into systems that run themselves
- Build once, scale indefinitely, maintain quality throughout
Learn the difference between using AI and operating with AI.
What You’ll Walk Out With
- An operating model for AI that actually works at your company
- Mental frameworks for workflow design that survive real conditions
- The ability to explain and defend your approach internally
- Eyes for spotting what can (and should) be automated
Future-Proof How You Get Work Done, Not Just What You Know
The marketers AI replaces are the ones still doing everything manually. After the cohort, participants typically find they spend less time executing tasks and more time building systems. They stop being the bottleneck. Their role expands toward strategy. Their work earns more internal trust. Cohort graduates aren’t just mastering tools, they’re redefining how their role creates value.
Workflows Built by Real People with Real Constraints
See workflows built by past cohort participants. These workflows were created to solve real problems inside real teams, not as demos or exercises.
Martina Carucci
Senior AI SEO Manager, Preply
Built feedback integration and rule enforcement system for multiple languages. Systematizes editor feedback and ensures compliance with writing standards.
Devan Tremblay
Director of Growth Marketing, BorderlessAI
Content audit workflow that systematically evaluates content performance against competitor benchmarks and search intent coverage, and identifies optimization opportunities by analyzing keyword gaps, internal linking issues, and technical SEO problems.
Kaylee Pope
Content and SEO strategist
Built comprehensive SERP domination report analyzing all content types ranking for keywords with growth marketing impact/effort prioritization.
Nathan Wahl
Senior AI SEO Manager, Animalz
Workflow that spots content enhancement opportunities from SMEs and automatically creates unique interview questions to collect that content.
Who is Cohort For?
This cohort is for people who are already doing real work, and feel the pressure to do it better. Anyone who wants to redesign how work gets done, not just simply “go faster”. No engineering background required. If you can document a process, you can build a workflow.
SEO & Content Leads
You’ve got the budget and the goals, and you need a next-gen AI strategy to keep your brand relevant.
SEO Leads
You’ve been dabbling in AI. This is your chance to go all-in and create the impact you’ve been looking to make.
Content Creators
You've mastered the art of creating content that converts. Now you want to scale your expertise without watering down the impact.
Marketing Agencies
You want to learn a better way to leverage AI in your day-to-day that carries over to your clients getting wins, too.
We’ll Meet You Where You’re At
Cohorts are designed to change how you operate, not just what you know. With three paths to choose from, there’s something for whatever stage you’re at.
Foundations
Stop guessing. Start building. You’ll move from experimenting with AI to confidently building workflows that hold up in real work.
Leave Foundations able to build and run workflows without hesitation.
Intermediate
Turn good workflows into reliable systems. Leave one-off workflows in the past. This is where you stop building for one outcome and start designing systems you can depend on.
Advanced
Redesign how work gets done between you and your systems. This cohort is for practitioners who are ready to move from execution to architecture. You leave able to design systems that compound in value.
Meet the Certified Content Engineers
These marketers are pioneering the Content Engineering movement that will fundamentally shape the way we approach marketing into the future.
Vivian Hoang
SEO Lead
Built a workflow that turns webinar recordings into polished blog posts automatically, extracting insights and speaker quotes while running quality checks, saving days of manual work.
Rachel Reid
Marketplace Lead
Created a workflow that uses internal Notion Enterprise Search data to cut research time down by hours and another that helps identify key Notion Template pages to rank higher on Google.
Deepshika Dhankhar
Marketing Professional
Developed comprehensive geo audit workflow consolidating technical and content analysis. Reduced audit time from 4-5 hours to just over 1 hour.
Apply for Our Live Content Engineering Cohort
Come for the AI skills, stay for the promotion, and lead the next era of content marketing.